









Inside this book you’ll find core strategies, principles, and frameworks that are essential when building a brand.
I run a team that specializes in brand development and ongoing marketing retainers for lead generation.
I’ve kept this information close for years.
I wanted to sharpen and refine and see more client results through our systems.
Well, we’ve achieved that and more, and our team is in high-demand because of it.
And now, I’m giving it all away for free.
The 3 Key Foundations of a Premium Brand (Chapter 3)
The non-negotiable pillars that separate brands that thrive from brands that disappear.
Disposable Brands vs. Premium Brands (Chapter 2)
Why some businesses are forgettable and never seem to take off, while others become industry leaders that compound wealth and influence over decades.
The 3 Founder Traps (Chapter 4)
The major 3 plateaus that keep you stuck in the same place, and how to break free from each one.
The 3-Chapter Brand Story (Chapter 6)
A simple framework to clarify your message, build trust instantly, and turn visitors into paying clients without “selling.”
The Premium Brand Growth Formula (Chapter 5)
The 3 variables that you can focus on in your marketing to optimize for predictable and sustainable growth.
2 Marketing Systems Every Business Needs (Chapter 7)
How to stop patching together marketing tactics and start building an ecosystem that converts and compounds.
6 Core Questions to Audit Your Brand (Chapter 9)
A 10-minute diagnostic process that can save you thousands of dollars, and show you exactly where your marketing is leaking money, momentum, and credibility.
Right now, you can download the entire book free.
This book won’t be available like this forever.
Asa Rowan Tyne is a filmmaker, Fractional CMO, and the founder of Wayfinders Media. His work has taken him across six continents and into a deep personal journey of self mastery while he built a business on his own terms. Over the past decade, Asa has partnered with respected leaders to help their brands stand out and scale, and he continues to reinvest in his own leadership and skillsets to better support businesses that are creating a positive impact in the world.