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Most businesses struggle to explain who they are and why they matter. So customers tune out and competitors win.
At Wayfinders Media, we design clear brand identities and positioning strategies that make your brand authentic, consistent, and impossible to ignore.
We offer strategic and creative solutions that align with your goals and position your brand for long-term success.
We follow a clear, sequential framework that uncovers your brand’s essence and turns it into a lasting market presence.
We audit your business, audience, and competitors to surface insights, goals, and opportunities.
Outputs: research summary, goals, audience profiles, competitive scan.
We define where your brand belongs in the market and what sets you apart, then craft a concise positioning statement and value proposition.
Outputs: positioning map, differentiation pillars, positioning statement, messaging hierarchy.
We translate the strategy into a cohesive identity, both visual and verbal, so your brand looks and sounds exactly as it should.
Outputs: logo system, color/typography, voice & tone, key messages, brand guidelines.
We roll out the brand across priority touchpoints and equip your team to use it consistently.
Outputs: launch plan, templates/assets, content pillars, usage training, measurement plan.
Learn and apply our proven framework through step-by-step guidance at your own pace.
Let Wayfinders Media design and execute your entire positioning + identity system.
As a brand positioning company we help brands claim their space in the market. Positioning strategies that define identity and designs that build trust come together in every project, delivering measurable growth and genuine connection. See how our brand positioning company transforms multiple brands.
Compete Through Value, Not Price Cuts
Every brand deserves a strategy that is as unique as its story. At Wayfinders Media, we bring this belief to life through a proven approach:
Founder & CEO of Wayfinders Media and the strategist behind 70+ standout brands.
For over six years, Asa has worked as a fractional CMO and consultant, helping businesses define their brand identity, claim their market position, and scale with clarity. Asa’s journey started with a love for visual storytelling while traveling the world, but he quickly realized brands needed more than beautiful content — they needed systems and strategy. That realization led him to study marketing, lead in personal development for men, and step into roles as a rite of passage guide and director of operations.
Now based in the Caribbean, Asa has built a thriving client base across the U.S. and Virgin Islands, scaling Wayfinders Media into a leading brand positioning firm for founders who want to stand out, attract the right clients, and grow with purpose. Outside of Wayfinders Media, you’ll find him surfing, hiking, training, or salsa dancing — always exploring new ways to balance creativity, strategy, and life.
The right positioning transforms how people see, trust, and choose your brand.
At Wayfinders Media, a brand positioning firm, we don’t just make strategies — we create clarity and momentum.
Let’s position your brand where it belongs: at the top of mind.
Brand identity design is the visual and verbal expression of your brand. It includes:
A strong identity ensures your brand is instantly recognizable and builds trust every time a customer interacts with you.
Brand positioning strategy defines how your brand is perceived compared to competitors. It answers:
Positioning aligns your brand promise, storytelling, and marketing so your business feels consistent, relevant, and compelling.
When customers don’t see what sets you apart, when your marketing feels scattered, or when you find yourself competing on price instead of value, it’s a clear sign you need a positioning strategy.
A one-on-one session provides clarity and direction in a focused call, while a full-service partnership delivers complete strategy and identity design end-to-end.
Costs depend on the scope and type of engagement (session, course, or full-service). We’ll provide a tailored proposal once we understand your needs.
