MEL CYRISE X WAYFINDERS

The Problem

Mel Cyrise had a powerful personal story and a clear mission, but her growing collection of coaching, community, retreat, and speaking offers needed a cohesive brand experience. The challenge was to communicate a deeply personal transformation without losing clarity—speaking directly to high-achieving women who may look successful on the outside while feeling stressed, disconnected, or emotionally exhausted underneath.

The Solution

We created a warm, elevated personal brand and digital experience centered around Mel’s core message: helping women step out of survival mode and create lives that feel as good as they look. The website organizes her community, transformational retreats, private coaching, speaking, and collaboration opportunities into clear pathways, while using her own story to build trust and emotional connection. The result is a more cohesive platform that positions Mel as both a guide and thought leader while giving visitors an obvious next step based on where they are in their journey.

About The Brand

Mel Cyrise is a coach, facilitator, and transformational guide helping high-achieving women reconnect with themselves beyond constant achievement and survival mode. Through community, immersive retreats, and private coaching, her work helps women release patterns of stress and overthinking, reconnect with their emotions, and create more space for peace, joy, trust, and fulfillment.

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At Wayfinders Media, we build premium wellness brands through creative design and strategic marketing systems. Our full-service team specializes in authentic storytelling to help founders stand out in their industry to grow their impact, revenue, and freedom.

Our Expertise

We deliver full-service results for a diverse set of clients across the wellness industry: business brands and personal brands, digital and local, USA and Caribbean, male and female led, all ethnic backgrounds, mainstream and pioneering.

Marketing Strategy

Clarify your message and positioning.

Brand Identity

Design or update your brands identity.

Website Design

Custom site with SEO, maintained for you.

Social Media Systems

Content creation meets brand storytelling.

Paid Advertising

Increased exposure & lead generation.

Funnels & Courses

Digital product, funnel, and CRM builds.

Our Work, In Their Words.

“For years now, Asa and his team have worked with me... Working with the Wayfinders team has been, in a word, effortless.”

–Jeddy Azuma

"Wayfinders Media helped me tremendously as I launched and then grew my online business. Asa is present, kind, talented and tremendously knowledgeable. I highly recommend working with him!"

– Autumn Reeser

It was truly a pleasure working with Asa. He is very professional and a master of his craft. We absolutely loved the final product and look forward to working with him on future projects.

– Nellie O'Reilly

“Wayfinders Media built my website... I am absolutely in love. It is the most functional site I have ever had with the most clear message to my clients.”

– Dr. Tammi McKnight

Throughout my career I have worked with many media professionals. None of them compare to Wayfinders. The intentionality and execution that they deliver is unmatched.

– Kevin Johnson