A few years ago, Baja Spirit was in desperate need of a rebrand. They already had a high referral rate, but as a brand that had been around since the beginning of the internet, their marketing and online presence hadn’t been updated since then either, leading to other whale-watching, tours, and lodges in Baja California swallowing up a large % of their target market. They needed photos and videos that would capture the majesty of their experiences, and a website with clearer branding, messaging, and user experience.
Founded by Kevin Warren in 1989, Baja Spirit Ecotours (Previously Baja Airventures) offers unforgettable small-group eco-adventures in the remote beauty of Baja California. Home to the only boat-in ecolodge in Baja, the company blends nature immersion with expert-guided tours in world-class wildlife preserves. With over three decades of experience and a deep love for the land, Kevin and his wife Carolina have welcomed thousands of guests to snorkel with whale sharks, encounter gray whales, and reconnect with nature’s wild majesty—while supporting local communities and conservation efforts along the Sea of Cortez.
Peak moment: Strategy sessions and filming out on the beautiful beach with Kevin Warren in the middle of an Ecotour, who has an incredible origin story of how Baja Spirit (formerly Baja Airventures) started.
At Wayfinders Media, we build premium wellness brands through creative design and strategic marketing systems. Our full-service team specializes in authentic storytelling to help founders stand out in their industry to grow their impact, revenue, and freedom.
We deliver full-service results for a diverse set of clients across the wellness industry: business brands and personal brands, digital and local, USA and Caribbean, male and female led, all ethnic backgrounds, mainstream and pioneering.
