CYS had created an incredible legacy in the midwest yoga community, but the founders were shifting the offers & programming to being less dependent on them, with a vision for CYS to live on beyond them.
They needed help refining their messaging, developing the front-end of their offers, and telling their visual story as their brand was adapting for the long term.
We approached our work with them in 3 phases: Strategy and messaging, content creation, and post-production. The first stage involved truly understanding the depth of their brand and message to ensure we could convey it properly.
A week of filmmaking & photography on-site turned into having assets to post-produce and work with for months of cinematic social content, including the production of 3 videos for socials & website focused on brand story, their accredited YTT program, and the founder’s advanced coaching program, all of which are still active and in use 2+ years later.
Circle Yoga Shala is a wisdom school and intentional community nestled in the Ozark Mountains of Arkansas. Founded by master teachers Matthew and Holly Krepps, the Shala offers immersive trainings, retreats, and courses in yoga, Ayurveda, and conscious living. With a deep reverence for tradition and a commitment to wholeness, the Shala guides students on transformative journeys that restore connection—to self, nature, and purpose.
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