We approached our work with them in 3 phases: Strategy and messaging, content creation, and post-production. The first stage involved truly understanding the depth of their brand and message to ensure we could convey it properly.
A week of filmmaking & photography on-site turned into having assets to post-produce and work with for months of cinematic social content, including the production of 3 videos for socials & website focused on brand story, their accredited YTT program, and the founder’s advanced coaching program, all of which are still active and in use 2+ years later.
Circle Yoga Shala is a wisdom school and intentional community nestled in the Ozark Mountains of Arkansas. Founded by master teachers Matthew and Holly Krepps, the Shala offers immersive trainings, retreats, and courses in yoga, Ayurveda, and conscious living. With a deep reverence for tradition and a commitment to wholeness, the Shala guides students on transformative journeys that restore connection—to self, nature, and purpose.
Breakthrough Moment: sharing their brand story “essence” video with the founders and the community and hearing their feedback.


















At Wayfinders Media, we build premium wellness brands through creative design and strategic marketing systems. Our full-service team specializes in authentic storytelling to help founders stand out in their industry to grow their impact, revenue, and freedom.
We deliver full-service results for a diverse set of clients across the wellness industry: business brands and personal brands, digital and local, USA and Caribbean, male and female led, all ethnic backgrounds, mainstream and pioneering.