SALTY LOCS X WAYFINDERS

The Problem

Payment processing can feel complicated, impersonal, and difficult to navigate—especially when businesses are left relying on distant support teams when something goes wrong. Salty Locs needed a brand and digital presence that could clearly communicate its range of payment solutions while highlighting what makes the company different: responsive, hands-on support from a team that understands the businesses and communities it serves.

The Solution

We developed a bold, approachable digital identity for Salty Locs that makes payment technology feel simpler and more accessible. The website organizes a wide range of solutions—from payment processing and point-of-sale systems to mobile payments, gateways, integrations, inventory tools, kiosks, gift cards, and business funding—into an experience that is easy for business owners to understand and navigate.

About The Brand

Salty Locs is a locally rooted payment solutions company helping businesses accept payments, manage transactions, and access the technology they need to operate with confidence.

From point-of-sale systems and mobile payments to gateways, integrations, inventory tools, gift cards, and funding solutions, the brand combines modern payment technology with responsive, personal service. At its core, Salty Locs is built around making business easier through reliable tools and support from people who understand the communities they serve.

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By bringing Salty Locs’ payment solutions, local expertise, and service offerings into one cohesive brand experience, we created a clearer and more credible digital presence. The new website makes it easier for Virgin Islands businesses to understand available payment options, compare solutions, and connect with a local team—positioning Salty Locs as a trusted partner for simpler, more reliable payment processing.

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At Wayfinders Media, we build premium wellness brands through creative design and strategic marketing systems. Our full-service team specializes in authentic storytelling to help founders stand out in their industry to grow their impact, revenue, and freedom.

Our Expertise

We deliver full-service results for a diverse set of clients across the wellness industry: business brands and personal brands, digital and local, USA and Caribbean, male and female led, all ethnic backgrounds, mainstream and pioneering.

Marketing Strategy

Clarify your message and positioning.

Brand Identity

Design or update your brands identity.

Website Design

Custom site with SEO, maintained for you.

Social Media Systems

Content creation meets brand storytelling.

Paid Advertising

Increased exposure & lead generation.

Funnels & Courses

Digital product, funnel, and CRM builds.

Our Work, In Their Words.

“For years now, Asa and his team have worked with me... Working with the Wayfinders team has been, in a word, effortless.”

–Jeddy Azuma

"Wayfinders Media helped me tremendously as I launched and then grew my online business. Asa is present, kind, talented and tremendously knowledgeable. I highly recommend working with him!"

– Autumn Reeser

It was truly a pleasure working with Asa. He is very professional and a master of his craft. We absolutely loved the final product and look forward to working with him on future projects.

– Nellie O'Reilly

“Wayfinders Media built my website... I am absolutely in love. It is the most functional site I have ever had with the most clear message to my clients.”

– Dr. Tammi McKnight

Throughout my career I have worked with many media professionals. None of them compare to Wayfinders. The intentionality and execution that they deliver is unmatched.

– Kevin Johnson