SERAFINA CHIROPRACTIC

The Problem

Tammi Mcknight had an incredible holistic chiropractic practice in St Thomas in the US Virgin Islands. However, she wasn’t ranking at all for SEO, she was struggling to reach more people and communicate the nuance of her work with new clientele, and she was losing time due to no automated online infrastructure and easy resources for her clients to learn more. She needed to communicate her message clearer, she needed an online storefront that could streamline scheduling and purchases, and she needed social content that would convey professionally and build trust.

The Solution

We updated her brand identity with a new website, refined messaging and offer development, got her ranking on the first page for SEO, and created cinematic social content. We shot updated media and visuals with her in person, and we post-produced everything to match her vibe. We set her up and positioned her with a platform to be able to expand into her long-term vision of more social impact and lifestyle flexibility, through leveraging the online space and brand-building.

About The Brand

Founded by Tammi McKnight in St. Thomas, VI, Serafina Holistic Chiropractic offers advanced Network Spinal Care to help individuals heal chronic pain, regulate their nervous system, and unlock greater vitality. Rooted in personal transformation and two decades of experience, Tammi’s mission is to guide others into deeper body awareness and lasting wellness through gentle, holistic chiropractic care and somatic healing practices.

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Peak Moment: Getting feedback from referral partners and clients who were attracted by our platform and story.

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At Wayfinders Media, we build premium wellness brands through creative design and strategic marketing systems. Our full-service team specializes in authentic storytelling to help founders stand out in their industry to grow their impact, revenue, and freedom.

Our Expertise

We deliver full-service results for a diverse set of clients across the wellness industry: business brands and personal brands, digital and local, USA and Caribbean, male and female led, all ethnic backgrounds, mainstream and pioneering.

Marketing Strategy

Clarify your message and positioning.

Brand Identity

Design or update your brands identity.

Website Design

Custom site with SEO, maintained for you.

Social Media Systems

Content creation meets brand storytelling.

Paid Advertising

Increased exposure & lead generation.

Funnels & Courses

Digital product, funnel, and CRM builds.

Our Work, In Their Words.

“For years now, Asa and his team have worked with me... Working with the Wayfinders team has been, in a word, effortless.”

–Jeddy Azuma

"Wayfinders Media helped me tremendously as I launched and then grew my online business. Asa is present, kind, talented and tremendously knowledgeable. I highly recommend working with him!"

– Autumn Reeser

It was truly a pleasure working with Asa. He is very professional and a master of his craft. We absolutely loved the final product and look forward to working with him on future projects.

– Nellie O'Reilly

“Wayfinders Media built my website... I am absolutely in love. It is the most functional site I have ever had with the most clear message to my clients.”

– Dr. Tammi McKnight

Throughout my career I have worked with many media professionals. None of them compare to Wayfinders. The intentionality and execution that they deliver is unmatched.

– Kevin Johnson