SONYA'S LTD X WAYFINDERS

The Problem

Despite being a beloved heritage jewelry brand and the original creator of the Crucian Hook, Sonya Ltd.’s online presence didn’t match the reputation they’d built over decades, mainly in the department of brand storytelling, video production, and clarity of their core message; things they spoke about day-in, day-out with their customers and clients in store, but something that was vastly missing online.

The Solution

We partnered with Sonya Ltd. to bring the legacy of the Crucian Hook online with elegance and clarity. We worked to integrate brand storytelling, messaging, and video production into their marketing strategy. Through thoughtful design and storytelling, we’ve helped elevate their brand. Stay tuned for upcoming campaigns!

About The Brand

Sonya Ltd. is the original creator of the Crucian Hook bracelet—a timeless symbol of love, loyalty, and island heritage. Located in historic downtown Christiansted on St. Croix, each piece of Sonya’s fine island jewelry is handcrafted with care by a dedicated team of local artists. For over 50 years, their craftsmanship has connected generations and traveled across the globe, honoring tradition while offering elegant designs made to last a lifetime.

01

02

Peak moment: Shooting the beauty of St Croix Virgin Islands with their team, and interviewing Nellie O’Reilly, CEO of Sonya’s Ltd, who is an incredible leader and force for change in the community.

At Wayfinders Media, we build premium wellness brands through creative design and strategic marketing systems. Our full-service team specializes in authentic storytelling to help founders stand out in their industry to grow their impact, revenue, and freedom.

Our Expertise

We deliver full-service results for a diverse set of clients across the wellness industry: business brands and personal brands, digital and local, USA and Caribbean, male and female led, all ethnic backgrounds, mainstream and pioneering.

Marketing Strategy

Clarify your message and positioning.

Brand Identity

Design or update your brands identity.

Website Design

Custom site with SEO, maintained for you.

Social Media Systems

Content creation meets brand storytelling.

Paid Advertising

Increased exposure & lead generation.

Funnels & Courses

Digital product, funnel, and CRM builds.

Our Work, In Their Words.

“For years now, Asa and his team have worked with me... Working with the Wayfinders team has been, in a word, effortless.”

–Jeddy Azuma

"Wayfinders Media helped me tremendously as I launched and then grew my online business. Asa is present, kind, talented and tremendously knowledgeable. I highly recommend working with him!"

– Autumn Reeser

It was truly a pleasure working with Asa. He is very professional and a master of his craft. We absolutely loved the final product and look forward to working with him on future projects.

– Nellie O'Reilly

“Wayfinders Media built my website... I am absolutely in love. It is the most functional site I have ever had with the most clear message to my clients.”

– Dr. Tammi McKnight

Throughout my career I have worked with many media professionals. None of them compare to Wayfinders. The intentionality and execution that they deliver is unmatched.

– Kevin Johnson