THE RISING MAN

The Problem

7 years ago, Rising Man was just barely forming as a men’s personal development and leadership organization. They needed storytelling, media to promote their programs, social media systems. They had no consistent logo and branding, and no website that could easily communicate their message and sell their set of programs. They needed the online infrastructure to be able to achieve their vision of supporting the growth of men across the US and globally.

The Solution

From the logo that is now known by thousands of men and highly respected in the industry alongside organizations like the ManKind Project, to thousands of program sales, and hundreds of thousands of dollars in revenue generated through these online systems, content, website, and online courses, Wayfinders and Rising Man have grown alongside each other from the beginning.
 
The Rising Man culture of integrity, purpose, and discipline has significantly influenced Wayfinders, as Asa completed years of study with them, and then became a trained Wilderness Rite of Passage Guide inside the Rising Man’s community.

About The Brand

The Rising Man Movement is a global brotherhood helping men step into purpose, integrity, and leadership. Through rites of passage, men’s teams, and transformational programs, Rising Man provides the structure, community, and guidance needed to embody healthy masculinity and live a life of meaning and service.

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Peak moment: rebranding and providing a much needed update to the website, as the programming and messaging had become outdated.

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At Wayfinders Media, we build premium wellness brands through creative design and strategic marketing systems. Our full-service team specializes in authentic storytelling to help founders stand out in their industry to grow their impact, revenue, and freedom.

Our Expertise

We deliver full-service results for a diverse set of clients across the wellness industry: business brands and personal brands, digital and local, USA and Caribbean, male and female led, all ethnic backgrounds, mainstream and pioneering.

Marketing Strategy

Clarify your message and positioning.

Brand Identity

Design or update your brands identity.

Website Design

Custom site with SEO, maintained for you.

Social Media Systems

Content creation meets brand storytelling.

Paid Advertising

Increased exposure & lead generation.

Funnels & Courses

Digital product, funnel, and CRM builds.

Our Work, In Their Words.